360º Storytelling
Storytelling Gets Better and More Immersive
Traditional storytelling methods can lack the immersive depth to fully engage audiences. For complex narratives, relying on static images or text often fails to capture the complete story and connect with viewers on an emotional level. Storytellers need a way to draw audiences into the heart of the story, offering them an active role rather than a passive view.
SeekBeak is a no-code, browser-based platform for creating interactive 360º storytelling experiences. Upload panoramic images, add clickable hotspots and overlay content, then publish immersive stories that audiences can explore on any device. In use since 2014 by organizations ranging from individual creators to Fortune 50 companies, the platform combines visual storytelling tools with built-in engagement analytics to help you create, share, and measure interactive narratives.
How 360 Storytelling Works
Build Interactive, Non-Linear Narratives
With SeekBeak, you can turn any 360º panorama into a choose-your-own-adventure experience. Place interactive hotspots and overlays anywhere in the scene to create branching paths, reveal hidden story layers, or link multiple scenes into a guided narrative arc. Your audience decides what to explore and when, making every viewing unique.
This approach to interactive storytelling works for a wide range of use cases: historical reenactments where viewers explore a recreated scene and click to uncover primary sources, tourism campaigns where visitors navigate a destination at their own pace, and journalism projects where reporters layer interviews, documents, and 360º footage into a single explorable piece.
Full Creative Control, No Coding Required
SeekBeak's Custom Overlay designer gives storytellers visual control over every element: text panels, image slideshows, embedded video, navigation menus, and call-to-action buttons. All elements are drag-and-drop, and you can tailor fonts, colors, transitions, and animations to match your narrative's visual tone.
Every interactive element supports configurable actions with triggers like On Click, Hover, and On Snap Load. You can build chain reactions where clicking one hotspot reveals a new content layer, plays audio narration, triggers a camera movement, or opens embedded web content. The storytelling possibilities go far beyond what static panorama viewers offer.
No Software to Install
SeekBeak runs entirely in the browser. Creators build 360 stories using the web-based editor, and audiences view them on any device (desktop, mobile, tablet) without downloading plugins or apps. This removes the most common barrier to digital storytelling tools: getting your audience to actually engage with the technology.
Works on Every Device
360 stories built with SeekBeak are responsive by design. Content renders natively at 60fps on phones, tablets, laptops, and desktops. On mobile devices, gyroscope support lets viewers physically look around the scene by moving their phone.
SeekBeak's Dynamic ADA Text Viewer automatically generates screen-reader-friendly versions of every 360º experience, so immersive storytelling remains accessible to audiences with visual impairments. The platform targets WCAG 2.1 AA compliance.
Measure What Resonates with Built-In Analytics
Unlike basic 360º viewers that only count page loads, SeekBeak tracks exactly how audiences interact with your story. Heatmaps show where viewers look within each scene. Hotspot click reports reveal which story elements drive the most engagement. Duration metrics tell you how long audiences spend in each part of the narrative.
These analytics are hosted on SeekBeak's own domain, making them resistant to browser ad-blockers that typically block third-party tracking scripts. For storytellers who need to prove audience engagement to stakeholders, clients, or funders, this data is essential. Reports can be exported to CSV, scheduled for automatic email delivery, or connected to Google Analytics.
Collaborate with Live Guided Storytelling
SeekBeak's Tour Guide feature lets a live presenter walk audiences through a 360º narrative in real time. When the host navigates, every connected viewer's perspective moves in sync. When the host clicks a hotspot, all viewers see it open simultaneously. This is particularly effective for travel storytelling, educational presentations, and sales narratives where a human guide adds context that hotspots alone cannot provide.
Communication happens through video, audio, or text chat, and sessions work entirely in the browser with no app installation on either end.
Tell Incredible Stories with Immersive 360s
360-degree panoramas are changing the way stories are told. By placing viewers directly within the scene, these immersive storytelling tools transform passive observation into active participation.
Whether you’re sharing a historical moment, unveiling a new destination, or creating an interactive narrative, 360 panoramas bring stories to life, offering a unique perspective that engages audiences emotionally and visually. With the ability to explore every angle, your audience doesn’t just see the story - they experience it.
Key Takeaways
- Active participation over passive viewing: audiences explore the narrative on their own terms, increasing engagement and retention
- Non-linear storytelling: hotspots and branching paths let viewers discover content in the order that interests them most
- Cross-platform accessibility: 360 stories work on desktop, mobile, and tablet with no downloads required
- Measurable engagement: built-in heatmaps and analytics show exactly which parts of your story resonate with audiences
- No technical skills needed: SeekBeak's drag-and-drop editor lets anyone create professional interactive 360º experiences
Check Out These Real-World Examples of What We Can Do for You
We're proud to have worked with some amazing companies over the years. Click the image below to check out these examples of how we've helped them win more clients and grow their businesses. These aren't just demo's, they're embeds of active projects which are currently live and in use around the globe: