Virtual Tours for Retail
Elevate the Shopping Experience with SeekBeak's Virtual 360º Experiences
In an increasingly competitive market, retail businesses need to stand out and offer customers a unique, memorable experience. Traditional online shopping often lacks the immersive feel of in-person browsing, which can limit customer engagement and reduce conversion rates. Retailers also face the challenge of showcasing products in detail without the physical touchpoint.
SeekBeak is a browser-based platform that lets retailers build interactive virtual showrooms and 360° shopping experiences without any coding or software installation. Customers can explore store layouts, browse product displays, and interact with merchandise as if they were walking through the space in person. With clickable hotspots for product details, embedded video, real-time analytics, and e-commerce integration, SeekBeak turns passive browsing into an immersive shopping experience that drives engagement and sales.
A More Powerful Shopping Experience
Interactive Product Hotspots
Showcase products with SeekBeak's clickable hotspots that display detailed descriptions, pricing, videos, and even interactive 3D models directly inside the virtual tour. Customers can click any item on the shelf to learn more, view it from every angle, or add it to their cart without leaving the experience.
Virtual Merchandising and Store Layouts
Create virtual tours of store layouts and product showcases that encourage customers to explore and visualize their purchase. Unlike static product photos, a virtual showroom lets shoppers browse your space the way they would in person, discovering products naturally rather than scrolling through a catalog grid.
Increased Customer Engagement
Keep customers on your site longer with interactive shopping experiences that provide a genuine alternative to traditional e-commerce browsing. SeekBeak's built-in analytics and heatmaps show you exactly where shoppers look and what they click, giving you actionable data on customer behavior and product interest.
Real-Time Analytics and Heatmaps
SeekBeak's analytics suite tracks which products shoppers look at, how long they spend in each area, and which hotspots they click. Visual heatmaps reveal attention patterns across your virtual showroom, helping you optimize product placement and merchandising strategy with real data instead of guesswork.
Customizable Calls-to-Action
Integrate shopping links, exclusive promotions, and limited-time offers directly into the 360° experience using SeekBeak's Custom Overlays designer. Build branded buttons, banners, and product panels that match your store's look and feel, making it easy for customers to act on what catches their eye.
E-Commerce Shopping Cart Integration
Connect SeekBeak's Shopping Cart hotspot to your existing e-commerce platform (Shopify, Amazon, eBay, and more) to pull current pricing, product images, and descriptions automatically. Customers can browse the digital showroom and add items to their cart without leaving the immersive experience, closing the gap between discovery and purchase.
How Retailers Build Virtual Showrooms with SeekBeak
Creating an interactive virtual showroom requires no technical expertise, no software installation, and no coding. The entire process happens in your web browser.
1. Capture Your Space
Photograph your retail space using a 360° camera. SeekBeak supports panoramic images up to 16K resolution, so every product detail comes through clearly. For product-focused experiences, you can also upload flat images, 3D models, or photogrammetry-based Gaussian Splats for photorealistic 3D-captured environments.
2. Add Interactivity
Place hotspots on products to display descriptions, pricing, videos, image slideshows, or embedded web content. Use polygon hotspots to map clickable areas that match product shapes with perspective-correct precision. Link scenes together so customers can navigate between departments, floors, or product categories.
3. Brand and Customize
Apply your brand colors, logos, and custom domain (tours.yourbrand.com) so the experience feels like a natural extension of your website. SeekBeak's Custom Overlays let you design persistent navigation menus, product filters, and promotional banners using a drag-and-drop visual editor.
4. Embed and Share
Embed the virtual showroom directly on your website with a single line of code, share it on social media, or distribute it via QR codes in-store. SeekBeak's Embed API enables deep, bi-directional integration with your existing e-commerce platform: clicking a product in the 360° view can trigger pricing lookups, add-to-cart actions, or personalized recommendations on your parent site.
5. Measure and Optimize
Track engagement through SeekBeak's analytics dashboard. Heatmaps show where customers look, click reports reveal which products attract the most interest, and traffic source analysis identifies which channels drive the most qualified visitors to your digital showroom.
Virtual Showrooms for Every Retail Vertical
Retailers across industries use virtual tours and digital showrooms to reach customers who cannot visit in person, showcase large or complex product lines, and create brand experiences that stand out from standard e-commerce.
Fashion and Apparel
Fashion retailers use virtual showrooms to present seasonal collections in an interactive format. Instead of mailing physical lookbooks, brands create 360° experiences where each garment is clickable, revealing fabric details, sizing, and styling suggestions.
Furniture and Home Décor
Furniture retailers benefit from virtual tours that let customers see pieces in realistic room settings. Shoppers explore a styled showroom, click on individual items for dimensions and pricing, and visualize how products work together before committing to a purchase.
Automotive Showrooms
Dealerships use virtual showrooms to let buyers explore vehicle interiors and exteriors remotely. With SeekBeak's interactive 3D model viewer, customers can configure colors and trim options using real-time texture swapping directly in the experience.
Grocery and Specialty Food
Specialty grocers and gourmet retailers use virtual store tours to showcase product selection and store atmosphere to online shoppers, bridging the gap between e-commerce convenience and the discovery that comes from browsing physical aisles.
Luxury and High-End Retail
Luxury brands use virtual tours to extend the curated feel of their physical boutiques to a global audience. SeekBeak's Tour Guide feature enables live guided virtual shopping sessions where a sales associate walks remote clients through the collection in real time, with every viewer's screen synchronized to the host's navigation.
Shop “In-Store” 24/7 with Virtual Experiences
SeekBeak brings the “in-store” shopping experience to life through immersive virtual tours. Customers can explore store layouts, browse shelves, and interact with products as if they were physically there.
With features like clickable hotspots for detailed product information, embedded videos, 3D product visualization, and seamless navigation, shoppers can make informed decisions without stepping foot in the store. Whether you are building a virtual showroom for a single location or a digital showroom network for a multi-store brand, SeekBeak provides everything you need in one browser-based platform.
Key Takeaways: Virtual Tours for Retail
- Virtual showrooms bring the in-store experience online. Customers can explore products, store layouts, and merchandise interactively instead of scrolling through static product images.
- SeekBeak is a no-code, browser-based platform that has been helping businesses create interactive 360° experiences since 2014, used by organizations ranging from independent retailers to Fortune 50 companies.
- E-commerce integration connects your virtual showroom to platforms like Shopify, Amazon, and eBay so customers can add items to their cart directly from the immersive experience.
- Built-in analytics and heatmaps reveal exactly where shoppers look, what they click, and how they navigate your digital showroom, giving you data to optimize virtual merchandising and product placement.
- Works on every device with no plugins, no app downloads, and no software installation required. Desktop, mobile, tablet, and VR headsets are all supported.
- Live guided shopping through SeekBeak's Tour Guide lets sales staff walk remote customers through the virtual showroom in real time, recreating the personalized service of in-store shopping.
- 3D product visualization lets customers examine products from every angle using interactive 3D model viewers, with support for real-time material and color configuration.
- Accessibility built in. SeekBeak targets WCAG 2.1 AA compliance and provides a Dynamic ADA Text Viewer that automatically generates screen-reader-friendly versions of all visual content.
Check Out These Real-World Examples of What We Can Do for You
We're proud to have worked with some amazing companies over the years. Click the image below to check out these examples of how we've helped them win more clients and grow their businesses. These aren't just demo's, they're embeds of active projects which are currently live and in use around the globe: