360° Municipal Government and City Virtual Tours

Every town and municipality has its own unique charm, but capturing and showcasing that appeal can be a challenge. Traditional marketing methods like printed brochures, static photos, and basic website galleries often fall short of conveying what it actually feels like to walk through your downtown, visit your parks, or explore your public facilities.

SeekBeak is a browser-based, no-code platform that lets municipal governments build interactive 360° virtual tours of their communities. Used by organizations worldwide since 2014, from individual creators to Fortune 50 companies, SeekBeak enables city staff to create immersive experiences that highlight local attractions, public facilities, parks, and business districts. No technical expertise or software installation is needed, and potential residents, businesses, and visitors can explore your municipality from anywhere in the world, on any device.

Virtual Tour Features for Municipal Government and City Websites

SeekBeak includes a full set of tools designed for municipal promotion, from interactive 360° panoramas to built-in data capture and analytics. Here are the features that make it a practical fit for cities, towns, and local government agencies:

Interactive 360° Views of Your Municipality

Upload 360° photos of streets, parks, public buildings, and neighborhoods to create a city virtual tour that lets viewers look in every direction. Potential residents and businesses get a genuine sense of each location before visiting in person.

Hotspots with Text, Photos, Video, and Embedded Content

Place interactive hotspots on any location to display additional context: business hours, contact information, photo galleries, video clips, or embedded Google Maps and web forms. SeekBeak supports over a dozen hotspot types, including text, image, video, URL, phone, email, and data capture forms for citizen feedback and service requests.

Maps and Floor Plans for Multi-Location Navigation

Overlay 2D maps, floor plans, or aerial site maps so viewers can navigate between locations visually. This is especially useful for tours of government campuses, multi-building recreation centers, or downtown business districts where a spatial overview helps orient visitors.

Moving a Hotspot inside a 360 Degree Image

No-Code, Browser-Based Editor

SeekBeak runs entirely in a web browser. There is no software to install, no plugins required, and no programming knowledge needed. Municipal staff can upload 360° photos, place hotspots, and publish a tour the same day.

Embed on Your City Website

Every tour includes a ready-made embed code you can drop into your existing municipal website. SeekBeak's Embed API also supports deeper integration, allowing your development team to connect tour interactions with booking systems, event calendars, or other municipal web services.

WCAG 2.1 AA Accessibility

Government websites are often required to meet accessibility standards. SeekBeak targets WCAG 2.1 AA compliance and includes a Dynamic ADA Text Viewer that automatically generates screen-reader-friendly versions of all 360° content, with full keyboard navigation and assistive device support.

Need a City Virtual Tour?

We have the best platform to help you show off your city!

SeekBeak can help you create a high-quality, professional tour that will showcase everything the municipality offers.

Request a 360º Virtual Tour Demo

How City Councils Use Virtual Tours for Local Government

City councils and local government bodies manage dozens of public-facing services, from parks departments and libraries to planning offices and recreation centers. Communicating what these departments offer, and where to find them, is a constant challenge. Static PDFs and basic web listings often leave residents unaware of services available to them.

A 360° virtual tour gives residents and newcomers an interactive way to explore government facilities before visiting. With SeekBeak, city staff can build a virtual tour for local government that covers every department, letting viewers click through council chambers, community centers, recreation facilities, and public works sites from their phone or computer.

SeekBeak's built-in analytics and heatmaps show exactly where viewers spend their time, helping city communications teams measure engagement and identify which facilities draw the most interest.

City Council Government Virtual Tour

Why Would A Local Government Need Virtual Tours?

There are many reasons a local government should need 360° Virtual Tours. Some of those reasons include:

To Promote the Municipality

A 360° Virtual Tour can show off everything the municipality has to offer its residents and visitors. It is a great way to promote the city, town, or village and make it more attractive to potential residents and businesses.

To Increase Tourism

A 360° Virtual Tour can also be used to increase tourism. By showing off the municipality’s attractions, businesses, and other features, potential visitors will be more likely to come and visit. It can lead to an increase in revenue for the municipality from tourism-related activities.

Economic Development

A 360° Virtual Tour can be used to show off the municipality’s business-friendly environment, which can attract new businesses to the municipality and create jobs and boost the economy.

Why Do You Need a 360° Virtual Tour for Your Municipality?

There are many advantages of having a 360° virtual tour for your municipality. Some of those include:

  • It is one of the best ways to promote the municipality and make it more attractive to potential residents and businesses.
  • It can help increase tourism by showing off the municipality’s attractions, businesses, and other features.
  • It can help attract new businesses to the municipality, creating jobs and boosting the economy.
  • It is a perfect way to showcase the municipality’s facilities and services.
  • It is a great way to show the municipality’s history and culture.
Integrated Maps with Hotspot Overlays

Promoting Your City with a Virtual Tour for Tourism

Whether your audience is tourists, prospective residents, or businesses evaluating a relocation, a city virtual tour provides something static websites cannot: the experience of being there. Viewers can pan through a 360° view of your main street, step inside a historic landmark, or survey the layout of your business district without booking a trip.

SeekBeak makes municipal tours shareable across channels. Embed them directly on your city's tourism and destination marketing page, share them on social media with dynamic link previews, or distribute QR codes in printed materials that open the tour on any smartphone. For tourism boards and destination marketing organizations, 360° imagery of local attractions is far more persuasive than stock photography.

You can also use SeekBeak's Tour Guide feature to run live guided virtual tours for groups of prospective residents, conference organizers, or business delegations. The host controls the view for all connected participants in real time, with built-in video, audio, and text chat, all running in the browser with no app installation.

Why Choose SeekBeak for Your Municipal Government 360° Virtual Tour?

There are many reasons to choose SeekBeak for your municipal government 360° virtual tour. Some of those reasons include:

  • An easy-to-use platform: SeekBeak is an easy-to-use platform that makes it simple to create and embed 360° virtual tours.
  • A cost-effective solution: SeekBeak is a cost-effective solution for promoting your municipality. You don’t have to worry about spending much on marketing or advertising.
  • No programming required: SeekBeak does not require any programming or technical knowledge. Anyone can use it to create a 360° virtual tour.
  • A wide range of features: SeekBeak offers a wide range of features, such as hotspots, customizable icons, data capture forms, and social media integration. These features can help you promote your municipality more effectively.
  • A professional solution: SeekBeak is a professional solution that will make your municipality look its best.

If you’re looking for a cost-effective and easy-to-use solution to promote your municipality, look no further than SeekBeak. Try it for free now!

Showcasing Government Facilities and Public Services

Municipal governments maintain a wide range of public facilities that benefit from virtual tour coverage. Rather than listing services on a static webpage, a 360° tour lets viewers see the actual spaces and interact with relevant details through hotspots:

  • Libraries: Patrons can explore reading rooms, meeting spaces, children's areas, and maker labs before visiting. Add hotspots with program schedules, event calendars, and online catalog links.
  • Parks and recreation facilities: Showcase sports fields, playgrounds, trails, pools, and community gardens. Use hotspots to display rental availability, program registration, and seasonal hours.
  • Community halls and event venues: Give event organizers a virtual walkthrough of available spaces, with capacity details and booking information embedded directly in the tour.
  • Public transportation hubs: Help commuters and newcomers familiarize themselves with transit stations, bus routes, and parking facilities.
  • Water treatment and public works: Provide educational tours of infrastructure the public rarely sees in person, useful for school groups, open government initiatives, and community transparency.
  • Public art collections and cultural sites: Create accessible virtual galleries that extend reach beyond physical visitors and support arts funding advocacy.

SeekBeak's integrated form builder lets you embed feedback surveys, booking requests, and contact forms directly inside the tour. Responses are tracked with filtering by location, date range, and UTM campaign codes, so you can measure which facilities generate the most engagement.

For municipalities managing content across multiple departments, SeekBeak's Teams and Sub-Teams system lets each department maintain its own tours while keeping everything under a single organizational account with consolidated billing.

How to Create a Virtual Tour for a City Website

Building a community virtual tour with SeekBeak follows a straightforward process:

  1. Capture 360° photos of each location using any consumer or professional 360° camera (Ricoh Theta, Insta360, GoPro MAX, or similar).
  2. Upload to SeekBeak directly in your browser. Organize locations into groups by department, neighborhood, or facility type.
  3. Add interactive elements: Place hotspots with descriptions, photos, videos, web links, and forms. Connect locations with navigation hotspots so viewers can move between scenes.
  4. Overlay maps: Add a 2D map or aerial view of your municipality and link each map pin to the corresponding 360° location.
  5. Embed and share: Publish the tour on your city website using the provided embed code, share direct links via social media and email newsletters, and print QR codes for physical materials.

The entire process runs in a web browser with no software installation, making it accessible to city staff at any technical skill level. Updates go live immediately: change a hotspot or add a new location, and every embedded instance of the tour reflects the change automatically. For a detailed look at 360° virtual tour software capabilities, see our platform overview.

Key Takeaways: Virtual Tours for Municipal Government

  • A city virtual tour lets potential residents, businesses, and tourists explore your municipality from any device, anywhere in the world.
  • SeekBeak is a no-code, browser-based platform that municipal staff can use without technical expertise or software installation.
  • Interactive hotspots, embedded forms, maps, and analytics give government organizations tools to promote facilities, collect citizen feedback, and measure engagement in one place.
  • WCAG 2.1 AA accessibility support and a Dynamic ADA Text Viewer help meet government accessibility requirements.
  • Teams and Sub-Teams let multiple departments manage their own content under a single account with role-based access and consolidated billing.
  • SeekBeak's Tour Guide feature enables live, guided virtual walkthroughs for remote audiences, with synchronized views and built-in communication tools.

A Cost-Effective Way to Promote Your Municipality

Unlike traditional marketing campaigns that require ongoing print and media spend, a SeekBeak virtual tour is a one-time build that stays current with simple updates. From business districts and local attractions to government facilities and public services, residents and visitors can explore everything that makes your community worth choosing.

Check Out These Real-World Examples of What We Can Do for You

We're proud to have worked with some amazing companies over the years. Click the image below to check out these examples of how we've helped them win more clients and grow their businesses. These aren't just demo's, they're embeds of active projects which are currently live and in use around the globe:

View Live Examples

Sign up for a Free Account

Share this: