America Central Port, a leader in the industrial real estate sector, faced a significant challenge when it came to presenting large properties and complex infrastructure developments to potential clients and internal teams. The organization needed a way to visually showcase their properties and projects—especially riverfront developments and other key assets—without overwhelming their team or clients with complex and cumbersome marketing materials.
Key Challenges:
- They needed a solution to provide a 360-degree view of properties.
- They required an intuitive tool that avoided the complexity of heavy design software.
- They wanted a method to visually present both infrastructure development and property assets efficiently.
Solution: SeekBeak’s Customizable Virtual Tours
America Central Port turned to SeekBeak to address their visualization needs. SeekBeak’s virtual tours provided a versatile and easy-to-use platform that enabled the team to create visually engaging presentations of their properties. With features like Hotspots, Overlays, and customizable interactive polygons, SeekBeak allowed the marketing team to highlight key areas, add branding elements, and even use video overlays—all while keeping the process simple and intuitive.
The Key Features that Solved Their Problems:
- The intuitive drag-and-drop interface made it easy to use without extensive training.
- The ability to customize Hotspots and Overlays allowed for a clean and creative presentation of properties. It also allowed for customization to add logos, videos, and interactive elements, making the tours dynamic and informative.
- The use of SeekBeak’s polygon hotspot feature enabled the team to better highlight complex buildings and facilities. This enhanced presentations by adding specific design elements that helped showcase property details.
- Recruitment Capabilities: Virtual tours were also used for recruitment by showing facilities to potential employees, improving their overall understanding of the workspace.
Results and Success
SeekBeak’s platform played a pivotal role in America Central Port’s marketing efforts. One of the notable successes was securing a $700,000 deal with a warehouse tenant from seven hundred miles away. SeekBeak’s virtual tours allowed the marketing team to create a tailored tour featuring river access points, which directly addressed the client’s needs. With just a few strategically placed hotspot photos, America Central Port was able to convince the tenant to schedule an in-person visit, which ultimately led to the sale.
Specific Use Cases:
- Created custom tours to showcase property assets to potential clients.
- Presented large facilities and available land to large corporations, helping them visualize future developments.
One of the standout use cases for America Central Port has been creating custom tours for prospects to showcase specific real estate assets within their portfolio.
“By creating a virtual tour unique to a prospect’s needs, the person making the referral on our behalf can easily share a tour of our property and point out what they saw in person just a few weeks ago. Aerial 360 views with commercial real estate assets are incredibly helpful because it helps prospects better visualize how they can make their operation work at our facility.”
– Alex Burkart, Director of Strategic Marketing
SeekBeak’s 360-degree tours allowed America Central Port to address common visualization challenges. Prospective clients can now explore key details, such as the proximity to highways, neighbouring towns like St. Louis, or nearby transportation hubs like rail and river access.
– Alex Burkart
“If they can tell where the highway entrances and exits are in relation to their building, they can figure out where production vs. distribution will be placed on site in the spaces we are leasing. These aspects are incredibly hard to visualize without a virtual 360 tour.”
Customer Experience
America Central Port’s experience with SeekBeak has been overwhelmingly positive. The tool was discovered by chance through a top 10 blog post listing and immediately stood out for its customization capabilities and ease of use. Since adopting the platform, the marketing team has used it daily for infrastructure development, planning purposes, and visual presentations.
SeekBeak proved to be a valuable tool for America Central Port, allowing them to visually present their properties in a way that is both creative and practical. The ease of use, combined with powerful customization features, made SeekBeak the ideal solution for their property visualization and marketing needs.