Get Community is a digital marketing agency based in Orange, California, specializing in creating immersive digital experiences for the home builder industry. With a strong foundation in social media and content marketing, the agency has expanded its services to include website development and virtual tours, helping home builders showcase their properties and communities to potential buyers.
SeekBeak has become an indispensable tool in our toolkit. The flexibility, ease of use, and ability to customize our tours to fit the exact needs of our clients have set us apart in the industry. SeekBeak has helped us elevate our service offerings and exceed our clients’ expectations.
– Joey Grable, Digital Developer at Get Community
Turning a Pandemic Setback into a Virtual Opportunity
With the onset of the COVID-19 pandemic, Get Community faced a significant challenge: adapting to a world where in-person property viewings were no longer feasible. The shift in consumer behaviour meant that home builders needed innovative ways to present their communities to prospective buyers, many of whom were now unable to visit the properties in person, either due to travel restrictions or geographic distance.
Initially, Get Community experimented with 360° platforms like Matterport and SkyNav to create virtual tours. However, they encountered limitations with these tools. While Matterport excelled at interior tours, it lacked the flexibility needed for more complex projects, such as incorporating drone footage or customizing the presentation of outdoor spaces and community amenities. The agency needed a solution that allowed them to control and edit the virtual experience fully, providing potential buyers with a comprehensive view of the entire community, not just the interiors.
How SeekBeak Transformed Get Community’s Approach
Get Community discovered SeekBeak, a platform that offered the flexibility they needed to create immersive virtual tours that extended beyond interior spaces. SeekBeak’s features allowed them to integrate drone footage, customize the presentation, and stitch together various elements to create a seamless experience.
One of the standout features for Get Community was SeekBeak’s Hot Spots and overlays, which enabled them to:
- Highlight specific areas of the community, such as model homes and available lots.
- Incorporate renderings of future amenities, helping to mask construction areas that were not yet aesthetically pleasing.
- Link viewers to additional online content, such as microsites or detailed property information.
Check out our YouTube to learn more about these features and others
These capabilities allowed Get Community to create a product they branded as “Go Community Fly Tours,” a virtual experience that gave potential buyers an in-depth look at new communities from the comfort of their homes.
Real-World Applications: Transformative Projects Powered by SeekBeak
Get Community’s innovative use of SeekBeak is exemplified through several key projects that showcase the platform’s impact. Here are some examples which include links to SeekBeak’s custom domains for each:
The Priest Ranch Winery
This vineyard tour and interactive wine-tasting experience has become the most popular of all Get Community’s fly tours, receiving over 20,000 views each month. The tour uses overlays on each vineyard block, allowing viewers to access a dynamic microsite that displays different wine bottle selections based on the vineyard overlay selected. This 360° tour is also embedded as a popup on The Kitchen at Priest Ranch website, enabling customers to explore the vineyard where the restaurant’s wine grows.
https://360.gcflytours.com/v/p9z62ZarzQk
Trilogy® at Bickford Ranch by Shea Homes
For this active living community, Get Community used an overlay above the community amenity center to display a rendered representation of what the center will look like when built. This overlay also showcases all the future amenities that homeowners can expect to enjoy, enhancing the appeal and setting expectations for prospective buyers.
https://360.gcflytours.com/v/rNj72llnzJd
River Islands Aerial Tour
As the largest master-planned community that Get Community actively maintains, this 360° tour is a testament to SeekBeak’s capabilities. The tour, which is featured on the RiverIslands.com website and at the River Islands Welcome Center, receives over 10,000 views monthly. Get Community’s video team routinely captures new 360° photos of the community’s developments, ensuring the tour remains up-to-date with the latest construction progress. This tour provides potential homebuyers with an immersive experience, allowing them to explore the community in VR space before making a purchase.
https://360.gcflytours.com/v/A0zrNeopzvQ
The Impact: Award-Winning Innovation and Unprecedented Engagement
The implementation of SeekBeak had a significant impact on Get Community’s offerings and client satisfaction. The “Go Community Fly Tours” product was not only well-received by their clients but also earned them industry recognition, winning an award from their sales council for innovation in marketing.
Key outcomes included:
- Increased Engagement: The virtual tours generated substantial traffic throughout the marketing lifecycle of a community, with noticeable spikes during key marketing events.
- Extended Use Cases: Beyond the initial community marketing campaigns, nearby amenities like golf courses began utilizing virtual tours for their marketing efforts, demonstrating the versatility and ongoing value of the tours.
- Client Satisfaction: Clients appreciated the ability to see their communities from a “Point of View” perspective, providing a realistic sense of what living in the community would be like.
Get Community couldn’t be happier with the results they’ve achieved using SeekBeak.
We love it and can’t imagine going back to how things were before.
– Ryan Canton, COO at Get Community
We’re happy to say SeekBeak has empowered Get Community to create innovative, immersive digital experiences that meet the evolving needs of the home builder industry. By leveraging SeekBeak’s flexible and user-friendly platform, Get Community has not only enhanced their service offerings but also gained a competitive edge in the market, delivering exceptional value to its clients during a challenging time.
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