Advantages of 360° House Tours in Real Estate

The real estate industry has always been competitive and dynamic, with agents and brokers constantly looking for new ways to attract potential buyers and showcase properties. One game changing trend is the use of 360° virtual tours.

SeekBeak tours provide a comprehensive view of a property, allowing potential buyers to explore it in great detail without physically visiting the location. In this blog post, we will discuss the advantages and trends of using a SeekBeak 360° virtual tour in real estate.

Seek Beak's Virtual Tour Sample

Advantages of SeekBeak 360° Virtual Tour in Real Estate

Convenience: One of the primary advantages of a SeekBeak virtual tour is convenience. Buyers can view a property from anywhere in the world, at any time, and on any device. This makes it easier for potential buyers to evaluate a property before making a decision to visit it in person.

Better engagement: A virtual tour is more engaging than static photos or a video walkthrough. Potential buyers can interact with the property and explore it from different angles. This helps them get a better sense of the layout, flow, and overall feel of the property.

Saves time and money: Virtual tours save time and money for both buyers and sellers. Buyers can narrow down their choices without having to physically visit multiple properties. This saves them time and travel expenses. For sellers, virtual tours can reduce the number of physical showings, which is convenient and can save them time and money.

Increases visibility: Virtual tours can increase a property’s visibility online. They can be shared on social media platforms, property listing websites, and other online channels. This can attract more potential buyers and generate more leads.

Customization: SeekBeak is fully customizable, and allows agents and brokers to tailor the tour to their specific needs. They can customize the tour by adding branding, music, or other features that make it more appealing to potential buyers.

Interactive features: With SeekBeak you can add interactive hotspots with video, picture galleries, links to local attractions and community groups, floor plans and so much more.

Mobile compatibility: Mobile compatibility is becoming increasingly important for virtual tours. Most people use mobile devices to browse the internet, SeekBeak virtual tours are optimized for mobile devices to ensure they are accessible to everyone.

Virtual staging: Virtual staging is a trend in virtual tours that allows agents and brokers to digitally stage a property. This can be more cost-effective than physically staging a property and can help potential buyers envision themselves living in the space. With SeekBeak you can show before and after images of the home.

As you can see, a 360° virtual tour is a valuable tool for real estate agents and brokers. It provides convenience, better engagement, saves time and money, and increases visibility.  As technology continues to advance, we can expect virtual tours to become an even more important part of the real estate industry.

A man who's house was sold through using virtual tours in real estate

According to a study by the National Association of Realtors, virtual tours are becoming an increasingly popular tool for real estate agents and brokers. The study found that:

  • Properties with virtual tours receive 87% more views than properties without virtual tours.
  • Buyers who viewed a virtual tour were 95% more likely to call or email the agent, and 300% more likely to visit the property in person.
  • Agents who use virtual tours are perceived as being more professional and tech-savvy by their clients.
  • Virtual tours can help sell properties faster. Properties with virtual tours sell 20% faster than those without.
  • Virtual tours can also help agents win more listings. Agents who use virtual tours are more likely to win listings than those who do not.

Check out this successful real estate tour by Flo Minton:

A successful real estate tour

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